We Take Your Security And Safety Very Seriously
Privacy Policy
Effective Date: June 25, 2026
1. Introduction
Welcome to Bay City Bike Rentals & Tours (“Bay City Bike,” “Company,” “we,” “our,” or “us”).
At Bay City Bike Rentals & Tours, we value the trust our customers place in us. Protecting your personal information and being transparent about how we collect, use, and safeguard that information are important to us.
This Privacy Policy explains how we collect, use, disclose, and protect information obtained through:
- Our website located at www.baycitybike.com
- Online reservations
- Gift card purchases
- Contact forms
- Email communications
- Newsletter subscriptions
- Online chat
- Customer support
- Any other online services provided by Bay City Bike Rentals & Tours
By accessing or using our website, you acknowledge that you have read and understand this Privacy Policy.
If you do not agree with this Privacy Policy, please discontinue use of our website.
2. About Bay City Bike Rentals & Tours
Bay City Bike Rentals & Tours is a family-owned bicycle rental and guided tour company headquartered in San Francisco, California.
Since 2001, we have proudly served visitors from around the world by offering:
- Bicycle rentals
- Electric bike rentals
- Guided bike tours
- Private bike tours
- Family bicycle rentals
- Children’s bicycles
- Tandem bicycles
- Bike trailers
- Tag-alongs
- Baby seats
- Gift cards
- Related visitor experiences
Our goal is to provide outstanding customer service while respecting and protecting the privacy of every visitor and customer.
3. Information We Collect
The information we collect depends on how you interact with our website and services.
Information You Provide
You may voluntarily provide personal information when you:
- Make a reservation
- Purchase a gift card
- Complete a contact form
- Subscribe to our newsletter
- Communicate with us by email
- Communicate through our online chat
- Contact us by telephone
- Request customer support
Information collected may include:
- Full name
- Email address
- Telephone number
- Mailing address (when applicable)
- Reservation details
- Emergency contact information (when applicable)
- Billing information
- Tour preferences
- Rental preferences
- Communications you send us
We collect only the information reasonably necessary to provide our services.
4. Reservation Information
Online reservations made through our website are processed through FareHarbor, our third-party reservation platform.
Reservation information may include:
- Reservation number
- Rental or tour selected
- Date and time
- Number of participants
- Add-on products
- Gift card usage
- Promotional codes
- Reservation notes
- Waiver status
Payment transactions are securely processed through Stripe via FareHarbor.
Bay City Bike Rentals & Tours does not store complete payment card numbers or payment security codes on our servers.
Payment information is handled according to the security practices of FareHarbor and Stripe.
5. Rental Agreement & Liability Waiver
Customers making online reservations may receive an email containing a secure link to complete the required rental agreement and liability waiver before arriving at one of our locations.
If the agreement and waiver are not completed electronically before arrival, they must be completed in person before bicycles are released or tours begin.
For participants under eighteen (18) years of age, a parent or legal guardian must complete and sign the required rental agreement and liability waiver.
Completion of an online reservation does not eliminate the requirement to complete any documents required before participating in a bicycle rental or guided tour.
6. Information Collected Automatically
Like most websites, we automatically collect certain technical information whenever someone visits our website.
This information may include:
- IP address
- Browser type
- Operating system
- Device type
- Pages viewed
- Time spent on our website
- Referring website
- Click activity
- General geographic location
- Date and time of access
This information is primarily used to:
- Improve website performance
- Better understand visitor behavior
- Improve customer experience
- Diagnose technical issues
- Measure marketing effectiveness
- Improve website security
This information generally does not identify individual visitors by itself.
7. Cookies
Our website uses cookies and similar technologies to improve your browsing experience.
Cookies help us:
- Remember visitor preferences
- Improve website performance
- Understand visitor behavior
- Measure advertising effectiveness
- Improve our products and services
- Support remarketing campaigns
Visitors may manage cookie preferences through our cookie consent banner or through their browser settings.
Disabling certain cookies may affect portions of the website.
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8. How We Use Your Information
Bay City Bike Rentals & Tours uses the information we collect to operate our business, provide our services, improve our website, and communicate with our customers.
We may use your information to:
- Process and confirm reservations.
- Process payments through our reservation platform.
- Provide bicycle rentals, guided bike tours, private tours, and related services.
- Verify reservations and customer information.
- Respond to customer inquiries and provide support.
- Send reservation confirmations and reminders.
- Notify customers of weather-related changes, operational updates, or schedule modifications.
- Improve our website, products, and customer experience.
- Analyze website traffic and visitor behavior.
- Protect against fraud or unauthorized activity.
- Comply with legal obligations.
- Send promotional communications when you have elected to receive them.
We only use personal information for legitimate business purposes consistent with this Privacy Policy.
9. Reservation Communications
When you make a reservation with Bay City Bike Rentals & Tours, we may contact you regarding your booking.
Reservation-related communications may include:
- Reservation confirmations
- Payment confirmations
- Rental reminders
- Tour reminders
- Electronic liability waiver reminders
- Weather-related updates
- Tour schedule changes
- Operational announcements
- Customer service follow-up
These communications may be sent by:
- Telephone
- SMS/Text Message (when appropriate)
These communications are considered part of providing the services you requested and are not considered marketing communications.
10. Marketing Communications
Visitors who choose to subscribe to our mailing list may occasionally receive promotional emails regarding:
- Special offers
- Seasonal promotions
- New products
- Guided tours
- Events
- Company news
- Gift cards
- Other products or services offered by Bay City Bike Rentals & Tours
Marketing emails always include an unsubscribe option.
You may unsubscribe at any time by clicking the unsubscribe link contained in our emails or by contacting us directly.
We do not send promotional text messages without the appropriate consent where required by law.
11. Website Analytics
To better understand how visitors interact with our website, we use Google Analytics.
Google Analytics helps us understand information such as:
- Pages viewed
- Time spent on our website
- Visitor navigation
- Traffic sources
- Device types
- Geographic trends
- Website performance
The information collected is used to improve our website and better serve our customers.
Google Analytics may collect information using cookies and similar technologies.
For additional information regarding Google’s privacy practices, please visit Google’s Privacy Policy.
12. Google Advertising & Remarketing
Bay City Bike Rentals & Tours may use Google Ads and Google Remarketing services.
Remarketing allows us to display advertisements to individuals who have previously visited our website while they browse other websites within Google’s advertising network.
These advertisements help us inform visitors about our products and services and encourage them to return to our website if they remain interested.
Visitors may manage Google’s advertising preferences through their Google account settings.
13. Meta (Facebook & Instagram)
Our website may use Meta Pixel to better understand how visitors interact with our website and to measure the effectiveness of our advertising campaigns.
Meta Pixel may help us:
- Measure advertising performance.
- Improve advertising campaigns.
- Better understand visitor interests.
- Deliver advertisements that may be more relevant to previous website visitors.
Information collected through Meta Pixel is subject to Meta’s own Privacy Policy.
14. Microsoft Clarity
We use Microsoft Clarity to better understand how visitors use our website.
Microsoft Clarity may collect information including:
- Mouse movements
- Click activity
- Scrolling behavior
- Session recordings
- Heatmaps
- Device information
This information helps us improve website usability, identify technical issues, and enhance the overall customer experience.
For more information regarding Microsoft Clarity, please refer to Microsoft’s Privacy Statement.
15. Online Chat
Our website may provide an online chat feature to assist visitors with questions regarding:
- Bike rentals
- Guided tours
- Reservations
- Gift cards
- Customer service
- General information
Information voluntarily provided through online chat may be retained to:
- Respond to inquiries.
- Assist with reservations.
- Improve customer service.
- Resolve customer issues.
- Improve the functionality of our website.
Please avoid sending sensitive financial or confidential information through online chat.
16. Gift Cards
If you purchase a gift card through our website, we may collect information necessary to process the purchase, including:
- Purchaser’s name
- Recipient information (if provided)
- Email address
- Payment information (processed securely through our reservation platform)
- Gift card amount
- Transaction details
Gift card purchases are processed through our third-party reservation platform and payment processor.
17. Information Sharing
Bay City Bike Rentals & Tours respects your privacy.
We do not sell your personal information.
We do not rent customer information.
We do not share customer information with third parties for their independent marketing purposes.
We may share information only when reasonably necessary to:
- Process reservations.
- Process payments.
- Provide customer support.
- Operate our website.
- Comply with legal obligations.
- Protect the safety, rights, or property of Bay City Bike Rentals & Tours, our customers, or others.
Information may be shared with trusted service providers only to the extent necessary for them to perform services on our behalf.
18. Third-Party Service Providers
To operate our business, we work with carefully selected third-party providers.
These providers may include:
- FareHarbor (Reservation Platform)
- Stripe (Payment Processing)
- Meta
- Microsoft
- Website hosting providers
- Email communication providers
- Customer support providers
- Technology vendors supporting website operations
These companies receive only the information necessary to perform services on our behalf and are expected to protect that information according to their own privacy policies.
19. California Privacy Rights
If you are a California resident, you may have certain rights under applicable California privacy laws.
Subject to applicable legal exceptions, you may have the right to:
- Request access to personal information we maintain about you.
- Request correction of inaccurate personal information.
- Request deletion of personal information.
- Understand how your personal information is collected and used.
- Receive information regarding the categories of personal information we collect.
Bay City Bike Rentals & Tours does not sell personal information.
To exercise any applicable privacy rights, please contact us using the contact information provided at the end of this Privacy Policy.
20. Data Retention
Bay City Bike Rentals & Tours retains personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including:
- Processing and managing reservations
- Providing bicycle rentals and guided tours
- Maintaining customer service records
- Processing gift card purchases
- Meeting accounting, tax, and legal recordkeeping obligations
- Resolving disputes
- Enforcing our agreements
- Complying with applicable laws and regulations
When personal information is no longer required, we take reasonable steps to securely delete, anonymize, or otherwise dispose of it in accordance with applicable law.
21. Data Security
We take the security of your personal information seriously.
Bay City Bike Rentals & Tours maintains reasonable administrative, technical, and physical safeguards designed to protect the personal information we collect against unauthorized access, disclosure, alteration, or destruction.
Examples of these safeguards include:
- Secure reservation and payment processing
- Restricted access to customer information
- Password-protected systems
- Industry-standard encryption where appropriate
- Secure third-party service providers
While we strive to protect your information, no method of electronic transmission or internet storage can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.
22. Third-Party Websites
Our website may contain links to third-party websites and services, including reservation platforms, tourism partners, social media platforms, mapping services, and other external resources.
This Privacy Policy applies only to information collected by Bay City Bike Rentals & Tours.
We are not responsible for the privacy practices, content, security, or policies of third-party websites. We encourage visitors to review the privacy policies of any external websites they visit.
23. International Visitors
Bay City Bike Rentals & Tours welcomes visitors from around the world.
If you access our website from outside the United States, please understand that your information may be transferred to, processed, and stored in the United States, where privacy laws may differ from those in your country of residence.
By using our website or providing personal information, you consent to the transfer and processing of your information in the United States.
24. Your Privacy Choices
Depending on your location and applicable law, you may have the ability to:
- Access the personal information we maintain about you.
- Request correction of inaccurate information.
- Request deletion of your personal information, subject to legal and business recordkeeping requirements.
- Opt out of marketing email communications.
- Manage cookie preferences through our cookie consent banner or browser settings.
Please note that certain information may need to be retained to complete existing reservations, comply with legal obligations, maintain financial records, or protect the rights of Bay City Bike Rentals & Tours.
25. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in:
- Our business operations
- Technology
- Legal or regulatory requirements
- Website functionality
- Our products and services
When updates are made, the “Effective Date” at the top of this Privacy Policy will be revised.
We encourage visitors to review this page periodically to remain informed about how we protect personal information.
Your continued use of our website after any changes become effective constitutes acceptance of the revised Privacy Policy.
26. Contact Us
If you have any questions about this Privacy Policy or how Bay City Bike Rentals & Tours handles your personal information, please contact us.
Bay City Bike Rentals & Tours
501 Bay Street
San Francisco, California 94133
Phone: (415) 346-2453
Email: baycitybike@baycitybike.com
Website: https://www.baycitybike.com